Problem Summary

The current "hand-drawn" illustration style doesn't match the MagicBell website redesign by the Overnice agency.

oldstyle.jpg

Examples from MagicBell blog page

Desired Outcome

For the new style to have a modern, cleaner look yet with a retro/vintage twist. We want a simple style yet with a lot of character and unique personality.

Overnice Input

The MagicBell illustration style will help bridge the gap between the playful and techy aspects of the brand. The style will imitate the previous collage style but focus on a much calmer feeling. A mixture of elements will still be harnessed. It should signify a multitude of notifications, but the overall imagery should have a certain flow to it, signifying a much more controlled product and not a completely chaotic experience. Below are some ideas to get a better feeling of how the style could be influenced, but this should be natural experimentation embracing Milena's expertise and curiosity. The ideal style should be easy to recreate (save time), uniquely expressive (let's embrace inspiration but find our own form), compatible with the brand aesthetic.

https://lh4.googleusercontent.com/KjCboE9ycVxMfmAYbicV32bMf42edg44maSOQg2dSJFWq4L1Edyi57V1lQsxsYHdoNRh1gfFCLOjUuIp5nm5FTMs5NU7373y34aqXB6AsUZlJ16Hay-04-JwrIv2RCZ-9izctvzL=s1600

https://lh4.googleusercontent.com/6cgyipLSm5tl928h89-pelzaUQh1SdMl9Wa1qRRv5Qf6Ss1DnEwsDVgXXCVjrBNsPcVifvbeghdTCI7sI4pvNsStPsMy1kC5EMioTQ9A0NCveMIMa5dxU8A8HCpeEZF2-Dqis5gA=s1600

Notion page

https://overnice.notion.site/Illustration-style-13bd28ba5a73479c99b655317e2f5a4f

Further Style Exploration

To avoid the overload of elements and ensure the style wouldn't be too busy, we shifted our attention to the New Yorker editorial and its distinct illustrations. The New Yorker style combines both the desired playfulness and the simplicity we wanted to achieve. The exploration process has helped to establish the main idea, which is to introduce a variety of characters and objects we can use to convey a story of what MagicBell is and how it works.

Style pointers: